A campaign video for Big Give and Shape History, inviting audiences to double the difference of their charity donations.

The brief called for a fun, playful and wry Wes Anderson style approach, compositing live action sequences onto miniature model sets in order to create a warm and magical tone.

We created a model box for Santa’s Grotto (complete with miniature gifts, clocks and decorations!) at 25:1 scale and a full-scale prop of Santa’s Big Give Doubler (complete with moving trolleys, smoke machine and flashing lights!) which our actors were able to play with in the studio, feeding in our custom-made gift boxes and piggy banks.

The film was then complemented by a wonderfully festive piece of music and a perfect voiceover from Jeremy Irons. It was the hero film in a campgin that helped raise a record-breaking £33m!